Bears Ears Billboard Campaign

In 2016, President Obama created…

the Bears Ears National Monument, named for a pair of tall buttes that resemble the top of a bear’s head peeking over a ridge. His proclamation recognized the area’s “extraordinary archaeological and cultural record” and the land’s “profoundly sacred” meaning to many Native American tribes, who inhabited it for 13,500 years.

Bears Ears is the first national monument created at the request of and with input from Native American governments. A coalition of the Navajo, Hopi, Zuni, Ute and Ute Mountain Ute tribes initially sought protection for an area covering 1.9 million acres, bounded to the west and south by the Colorado and San Juan rivers.

Eleven months later, in early December of 2017, President Trump reduced Bears Ears by 85 percent.

This Utah project depicts Obama as a Navajo tribesman and is designed to convince the next President to increase funding for the monument area, by increasing public awareness and participation.